Packaging Design by Jessica Clark

The goal of this project was to understand the processes of design that goes into developing a package. With an emphasis on sustainability, we were tasked with redesigning existing food or drink packaging. I chose to repackage honey and give it a narrative about a bee farm. 

With a combination of research, sketching, label design and prototyping, the final product emerged. In the early stages of research, I created a narrative centered around a local bee farm that drove the project through to its final stages. My vision behind beekeeper's honey is farm fresh quality honey that you can taste. I wanted me design to be whimsical and attract consumers right off the bat.

With a combination of research, sketching, label design and prototyping, the final product emerged. In the early stages of research, I created a narrative centered around a local bee farm that drove the project through to its final stages. My vision behind beekeeper's honey is farm fresh quality honey that you can taste. I wanted me design to be whimsical and attract consumers right off the bat.

The sketching process caused me to closely look at how my narrative would be visually translated. During this process, I made a variety of decisions that I felt were necessary to express my overall story. I chose to have the packaging be in a hexagonal shape similar to that of a honeycomb. I also decided on specific elements that displayed the natural and fresh feel I wanted to execute.

The sketching process caused me to closely look at how my narrative would be visually translated. During this process, I made a variety of decisions that I felt were necessary to express my overall story. I chose to have the packaging be in a hexagonal shape similar to that of a honeycomb. I also decided on specific elements that displayed the natural and fresh feel I wanted to execute.

Creating a label allowed me to bring my rough ideas to life with color and here I was able to focus on key elements such as hierarchy, contrast, balance and negative space. This part of the process was challenging as I tested dimensions and work with spacial aspects. In this stage, I also got the opportunity to experiment with various illustration styles and content, as I explore my visual options.

Creating a label allowed me to bring my rough ideas to life with color and here I was able to focus on key elements such as hierarchy, contrast, balance and negative space. This part of the process was challenging as I tested dimensions and work with spacial aspects. In this stage, I also got the opportunity to experiment with various illustration styles and content, as I explore my visual options.

Magazine Publication by Jessica Clark

With this project, we were tasked to design a magazine layout that contained completely original content. Our goal was to create a publication that took our audience deeper into a category of Seattle.

I chose to create my publication for Seattle’s art and music audience. My target audience is about mid twenties living in Seattle and trying to learn more while keeping up to date on Seattle’s latest art exhibits, music releases, open lofts up for rent, craft stores and resources.

My audience for this project is adults aged 20+ who are interested in Seattle artists and musicians. My designated audience strives for new creative outlets daily and loves to learn more about Seattle’s creative culture.  Consisting of those working in the art industry or at various design firm, music studios, freelance, my audience has interests including art, music, technology, different cultures/ways of doing things etc. Their day to day lifestyle needs include being creative, expressing themselves, learning new things or ideas about the world, and getting fed creative inspiration.

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Some important steps in the process included research on my selected audience and content needs, creating a visual language, mood boards, writing and developing content, creating the cover and publication grid,developing a visual language, creating origianal content, and revising spreads according to digital needs. These are some of the images that I looked at when dreaming about my publication's visual language. A strong element that I decided to transfer over to my project was the use of diagonal line throughout my publication. I felt that this showed personality and character within my publication, fitting the edginess of Seattle art and music.

    

 

 

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