Packaging Design / by Jessica Clark

The goal of this project was to understand the processes of design that goes into developing a package. With an emphasis on sustainability, we were tasked with redesigning existing food or drink packaging. I chose to repackage honey and give it a narrative about a bee farm. 

With a combination of research, sketching, label design and prototyping, the final product emerged. In the early stages of research, I created a narrative centered around a local bee farm that drove the project through to its final stages. My vision behind beekeeper's honey is farm fresh quality honey that you can taste. I wanted me design to be whimsical and attract consumers right off the bat.

With a combination of research, sketching, label design and prototyping, the final product emerged. In the early stages of research, I created a narrative centered around a local bee farm that drove the project through to its final stages. My vision behind beekeeper's honey is farm fresh quality honey that you can taste. I wanted me design to be whimsical and attract consumers right off the bat.

The sketching process caused me to closely look at how my narrative would be visually translated. During this process, I made a variety of decisions that I felt were necessary to express my overall story. I chose to have the packaging be in a hexagonal shape similar to that of a honeycomb. I also decided on specific elements that displayed the natural and fresh feel I wanted to execute.

The sketching process caused me to closely look at how my narrative would be visually translated. During this process, I made a variety of decisions that I felt were necessary to express my overall story. I chose to have the packaging be in a hexagonal shape similar to that of a honeycomb. I also decided on specific elements that displayed the natural and fresh feel I wanted to execute.

Creating a label allowed me to bring my rough ideas to life with color and here I was able to focus on key elements such as hierarchy, contrast, balance and negative space. This part of the process was challenging as I tested dimensions and work with spacial aspects. In this stage, I also got the opportunity to experiment with various illustration styles and content, as I explore my visual options.

Creating a label allowed me to bring my rough ideas to life with color and here I was able to focus on key elements such as hierarchy, contrast, balance and negative space. This part of the process was challenging as I tested dimensions and work with spacial aspects. In this stage, I also got the opportunity to experiment with various illustration styles and content, as I explore my visual options.