Design Systems Thinking Post 3 / by Jessica Clark

Human centered design speaks mountains in the real world. I feel this is the core of why we do what we do, to hopefully make someone’s day out there better. The power of “I see you, I hear you” in design interactions is breathtakingly powerful. The acknowledgment of clear steps moving forwards can really change the pace of a design process. Design that is truly for others is the needle in the haystack when it comes to our industry. Design that shows empathy and understanding towards the content its displaying is truly powerful. It is obvious to both the client and the audience when you care and have an immersed understanding of the content you are creating. Passion seeps through work. Excitement is transparent in this field and translated in a very positive light for all. This is what we should be striving for. We should be listening, learning and acting. With empathy and an open ear, comes knowledge, clear understand and good design. I feel with core mindsets of learning form our failures, being empathetic towards clients/team members, using a strong sense of optimism and creative confidence, odds are your design will be successful. Attitude is the first step in the process to understanding others needs and at the end of the day, design in the big scary real world is just that - understanding and creating for others. Through clear communication, execution, iteration, feedback and more iteration, a design can really thrive when there is a positive relationship between client and designer. I feel the client should really be driving the feedback process as they are the experts when it comes to the overall goal of the design. They should be driving the trajectory of a meeting as at the end of the day, we are delivering for them.